
Build Brand Equity
We help strengthen your organization and build positive brand equity through:
Assessment of Brand Assets
- Audit and assess your core brand assets
- Identify opportunities for optimizing your organization’s brand among multicultural consumers
Activate Brand Ambassadors
- Identify, train and activate employees and key stakeholders to represent your brand
- Create or modify a brand governance model that is inclusive and suitable for your organization
- Train your employees to represent your brand in the community and with external stakeholders
Executive and Leadership Education
- Avoid leadership and communications mistakes that can damage your brand
- Educate your board of directors on multicultural trends and the implications for your business